We get a version of this question often enough that it's worth answering thoroughly rather than pointing people to two separate pages and letting them figure out the difference on their own: what's actually different between the Referral Program and the Franchise Programme, and how do you know which one fits your situation?
Referrals are individual, link-based, and effectively frictionless
Anyone with a ZeroLoss account can generate a referral link and start earning tiered, recurring commission — 10% scaling up to 20%, calculated on the trading profit of the accounts they refer, with certain structures reaching up to 25% per account. There's no application process, no minimum commitment, and no formal relationship beyond sharing a link and having people sign up through it. If someone you refer connects an account and trades profitably, you earn a share for as long as that continues. It's designed to be something anyone with an audience — however small — can participate in without any additional overhead.
Franchise is a formal, ongoing business partnership
The Franchise Programme is built for a fundamentally different kind of participant: someone building an actual business around ZeroLoss, not just sharing a link with their existing network. It comes with a marketing and training toolkit — branding assets, pitch decks, onboarding guides — dedicated partner support for smooth onboarding, and a recurring revenue model tied to an entire network of accounts under that franchise, not a single referral link. Execution itself stays centralized with ZeroLoss regardless of franchise status; a franchise partner isn't operating their own trading infrastructure or taking on any custodial responsibility. What they're building is the network and the relationship layer, not the underlying technology.
The practical difference in what you're actually doing
With referrals, your role ends at sharing the link and, at most, answering informal questions from people you know personally. With a franchise, you're expected to actively build and support a network over time — onboarding new users, providing basic guidance, maintaining an ongoing relationship with the people under your franchise, and potentially representing ZeroLoss in a specific region or community in a more structured, sustained way. One is a passive add-on to something you're already doing; the other is closer to running a small business built on top of ZeroLoss's technology and brand.
How the money actually differs
Referral commission is calculated per referred account, individually, based on that specific account's trading profit. Franchise revenue is calculated across an entire network of accounts under that franchise, with the specific structure designed to reward sustained, long-term account activity rather than one-time signups — transparent tracking and predictable payouts rather than one-off commissions. Neither model pays out for signups that never lead to actual account activity; both are ultimately tied to real trading behavior, just aggregated differently.
How to actually choose
If you have an audience — a following, a community, a group of people who trust your recommendations — and you want to share a link without taking on any additional responsibility, start with Referrals. There's no downside to doing both eventually, but Referrals is the lower-commitment entry point. If you're already building, or want to build, an actual business — an agency, a regional presence, a dedicated community around crypto automation — the Franchise Programme is structured for that from the outset, with the support infrastructure to match. Reach out via the contact link on the Franchise page if you're unsure which fits and want to talk through it directly rather than guess.